Renna Communications was selected from among more than one thousand entries and named as a finalist in the PRNews 2007 Platinum PR Awards. At a luncheon held today in New York City, the firm received honorable mention recognition in the multi-cultural campaign category for its efforts on behalf of Family Equality Council (formerly Family Pride) during the organization's involvement in the 2006 White House Easter Egg Roll. The media campaign, called "Introducing LGBT-Headed Families to America," resulted in the largest media visibility event on behalf of LGBT parents and their children in United States history.
"Being recognized as a finalist for this prestigious award during only our second year as a firm is truly an accomplishment," said Leah McElrath Renna, managing partner at Renna Communications. "We were up against campaigns funded by such corporate and public relations giants as Procter & Gamble, Honda, Pacific Gas & Electric and Fleishman Hillard. Our being nominated at all is a triumph of David over Goliath. We are very proud of our work raising the visibility of LGBT family issues and look forward to continued successes on behalf of our clients in the future."
Through the "Introducing LGBT-Headed Families to America" campaign, Renna Communications helped Family Equality Council leverage their participation in the 2006 White House Egg Roll into media coverage worth well over $1 million and achieve more than 16.5 million media impressions through television alone.
"Given this Administration's history of demonizing LGBT people and our families for political gain, we took particular pleasure in being able to transform a White House photo opportunity into the largest media visibility event on behalf of LGBT-headed families in history." said Cathy Renna, managing partner. "We are excited that the sophistication and impact of Renna Communications' work has been publicly recognized by mainstream public relations professionals."
Renna Communications is a public interest progressive communications firm with special expertise in LGBT issues. They provide sophisticated and nuanced communications strategies to organizations and people who are working to change the world for the better. On December 3, Simon Aronoff, who has previously held positions at Fenton Communications, NCTE and PFLAG, will join Renna Communications as a vice president. He will be based in Washington, DC.
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