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Director of Media Relations and New Media
University of Minnesota Academic Health Center

Responsibilities: Lead team of media relations, Web communications, and publications professionals on behalf of the University's Academic Health Center. Through superb client service and excellent relationship management, position AHC Office of Communications as providing essential expertise as a storytelling resource on behalf of the University's health sciences.

• Promote, manage, and enhance the reputation of the AHC, its schools and centers with internal and external stakeholders through effective strategic storytelling. Leverage storytelling potential through creative use of multi-media formats, including Web, video, podcasting, and others.
• Provide strategic communications counsel to AHC leadership and faculty.
• Monitor media trends and adapt for appropriate audiences. Critically examine and implement new media formats that will enhance and expand strategic storytelling potential to diverse audiences and achieve desired outcomes.
• Develop and support collaborative integration of media relations and Web communicators to ensure consistency for internal and external audiences.
• Ensure stories are leveraged with constituencies throughout the AHC, the University, and partners and proactively pursue opportunities to expand internal reach. Successfully collaborate with and lend support to University and AHC partners, including University Relations, Fairview Health Services, Minnesota Medical Foundation, and University of Minnesota Physicians.
• Support, manage, and grow media and new media talent within team.
• Develop, manage and grow relationships with key local and national media.
• Anticipate key internal and external issues to manage potential public misperceptions.
• Act as AHC spokesperson as needed.
  
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