By Rick Edmonds
Courtesy of The Poynter Institute
Advertising takes center stage in the fifth edition of the State of the News Media report, released Monday by the Project for Excellence in Journalism. The heart of the problem, especially for newspapers, is not loss of audience but "a broken economic model - the decoupling of advertising and news," the report finds. "Advertisers are not migrating to news Web sites with audiences, and online, news sites are already falling financially behind other kinds of Web destinations."
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